| 闲置商标价值评估的几个重要维度 |
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| 引用本文： | 王涛,孟宪忠.闲置商标价值评估的几个重要维度[J].商业研究,2006(13):99-102. |
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| 作者姓名： | 王涛 孟宪忠 |
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| 作者单位： | 上海交通大学安泰管理学院 上海200052 |
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| 摘 要： | 目前,如何评估闲置商标的价值已经成为盘活闲置商标资源的瓶颈问题。深层次分析闲置商标名称本身所具有的知名度、名称内涵所具有的认同度以及商标所属类别的产业集中度、产业生命周期的不同阶段对闲置商标价值的影响。
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| 关 键 词： | 闲置商标 新注册商标 商标价值 |
| 文章编号： | 1001-148X（2006）13-0099-03 |
| 收稿时间： | 09 1 2005 12:00AM |
| 修稿时间： | 2005-09-01 |
On Several Important Dimensionalities of Stock Trademark's Value- assessment |
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| WANG Tao, MENG Xian-zhong.On Several Important Dimensionalities of Stock Trademark''''s Value- assessment[J].Commercial Research,2006(13):99-102. |
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| Authors: | WANG Tao MENG Xian-zhong |
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| Institution: | School of Management, Shanghai Jiao Tong University, Shanghai 200052, China |
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| Abstract: | Presently,how to assess the value of stock trademark has become the bottleneck of stock trademark transaction.This paper is to present several major influences on the value of stock trademark,including popularity,identification,industrial concentration,industrial life cycle stage. |
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| Keywords: | stock trademark new registered trademark value of trademark |
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