| 品牌内涵的发展与品牌创建者的变化 |
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| 引用本文： | 黄学银.品牌内涵的发展与品牌创建者的变化[J].商业研究,2002(1):52-55. |
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| 作者姓名： | 黄学银 |
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| 作者单位： | 华中农业大学,管理科学系,湖北,武汉,430070 |
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| 摘 要： | 随着卖方市场向买方市场的转变,品牌内涵在向前发展,其创建者也发生了很大的变化。品牌内涵的发展与品牌创建者的变化是相应的。品牌由推销型品牌向营销型品牌发展经历了五个阶段,品牌创建者的变化也经历了五个阶段。
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| 关 键 词： | 品牌 品牌内涵 品牌创建者 推销品牌 营销品牌 |
| 文章编号： | 1001-148x(2002)01上-0052-03 |
| 修稿时间： | 2001年3月26日 |
Development of Implication of Brand and Change of Founder of Brand |
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| Abstract: | With the diversion of sellor's market to buyer's market, the implication of brand is developing ahead,the founder of it also changed a lot. The article focuses on the development of the implication of the brand and the change of the founder of it. Then makes the conclusion that the development experiences five stages from selling-based brand to marketing-based brand, meanwhile the change of the founder of it also experiences five stages. |
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| Keywords: | brand implication of brand founder of brand selling-based brand marketing-based brand |
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