| B2C网站整合传统连锁零售企业的探讨 |
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| 引用本文： | 毛艳丽.B2C网站整合传统连锁零售企业的探讨[J].商业研究,2005(19):108-110. |
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| 作者姓名： | 毛艳丽 |
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| 作者单位： | 潍坊商业学校,山东,潍坊,262700 |
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| 摘 要： | B2C网站整合传统连锁零售业,可解决B2C电子商务发展过程中遇到的物流难题,通过这种整合,连锁经营企业也快速拓展了电子商务业务,两者的结合,可实现优势互补,资源共享,应进一步探讨整合的实施对策。
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| 关 键 词： | 物流配送 传统连锁零售企业 整合 优势互补 实施对策 |
| 文章编号： | 1001-148X（2005）19-0108-03 |
| 收稿时间： | 2004-11-18 |
| 修稿时间： | 2004年11月18 |
On Traditional Chain Retail Business Integrated With B2C Enterprises |
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| MAO Yan-li.On Traditional Chain Retail Business Integrated With B2C Enterprises[J].Commercial Research,2005(19):108-110. |
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| Authors: | MAO Yan-li |
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| Abstract: | B2C websites combined the traditional chain retail businesses can solve the difficult logistics problems in the development of B2C e-commerce.Through this kind of merger,chain operation enterprises can expand e-commerce business.The combination can realize the mutual supplement with each other's advantages and resourcesharing.So it is vital to find the corresponding tactics of implementation. |
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| Keywords: | logistics providing and delivering traditional chain retail business integration mutual supplement with each other's advantages implementation |
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