| 消费者对转基因食品的认知态度和购买意愿 |
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| 引用本文： | 葛立群,吕杰.消费者对转基因食品的认知态度和购买意愿[J].商业研究,2009(8). |
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| 作者姓名： | 葛立群 吕杰 |
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| 作者单位： | 1. 辽宁省农村经济研究所,沈阳,110161
2. 沈阳农业大学经贸学院,沈阳,110161 |
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| 摘 要： | 随着生物技术的发展,越来越多的转基因食品进入了人类的食物链,但消费者对其的态度却不尽相同,明确了解消费者对转基因食品的认知态度及购买意愿将有助于生产者及政府的决策。根据辽宁省十个城市消费者进行的问卷调查数据,深入研究了城市消费者对转基因食品的认知态度及购买意愿。
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| 关 键 词： | 转基因食品 认知态度 购买意愿 |
Consumers' Cognitive Attitudes and Purchase Intentions towards Genetically Modified Foods |
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| GE Li-qun,LV Jie.Consumers' Cognitive Attitudes and Purchase Intentions towards Genetically Modified Foods[J].Commercial Research,2009(8). |
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| Authors: | GE Li-qun LV Jie |
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| Institution: | 1.Institute of Liaoning Rural Economics;Shenyang 110161;China;2.School of Economics and Trade;Shenyang Agricultural University;China |
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| Abstract: | With the development of biotechnology,more and more genetically modified foods enter into human food chain,but consumers′ attitudes towards genetically modified foods are varied.Clear understanding of consumers′ cognitive attitudes and purchase intentions towards genetically modified foods will contribute to the decision-making of producers and government.According to the survey data of consumers who are in 10 cities chosen from Liaoning,we intensively study consumers′ cognitive attitudes and purchase intentions toward genetically modified foods. |
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| Keywords: | genetically modified food cognitive attitude purchase intention |
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