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张家界旅游产业结构效益分析与优化
引用本文:刘水良,田金霞,粟娟,周运瑜.张家界旅游产业结构效益分析与优化[J].商业研究,2009(3).
作者姓名:刘水良  田金霞  粟娟  周运瑜
作者单位:吉首大学,旅游学院,湖南,张家界,427000
基金项目:国家社会科学基金,吉首大学引进人员科研资助经费项目 
摘    要:从张家界旅游产业结构效益这一角度入手,利用偏离-份额、灰色系统关联等量化分析方法,分别分析张家界国内国际旅游产业结构现状和特征,并提出张家界旅游业结构优化的对策,为张家界旅游产业的可持续发展提供相关依据和参考建议。

关 键 词:旅游产业结构  偏离-份额分析法(SSM)  灰色系统关联  优化对策  张家界

The Analysis of the Benefits and Optimization of Tourism Industrial Structure in Zhangjiajie City
LIU Shui-liang,TIAN Jin-xia,SU Juan,ZHOU Yun-yu.The Analysis of the Benefits and Optimization of Tourism Industrial Structure in Zhangjiajie City[J].Commercial Research,2009(3).
Authors:LIU Shui-liang  TIAN Jin-xia  SU Juan  ZHOU Yun-yu
Institution:School of Tourism;Jishou University;Zhangjiajie 427000;China
Abstract:The current situation and the characteristics of tourism industrial structure in Zhangjiajie are analyzed,along with the facet of the benefit of tourism industrial structure,by using the quantification method such as shift-share method and grey relation system.Some optimizaing measures are put forward to give the relevant references for the sustainable development of tourism industrial structure in Zhangjiajie City.
Keywords:tourism industrial structure  shift-share method(SSM)  grey relation system  optimization measures  Zhangjiajie City
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