旅游产品微博营销策略研究

目前,微博已成为人们交流、分享、互动的普遍方式。旅游业属于典型的信息密集型产业,利用微博进行旅游产品营销具有很大优势。本文对微博的传播特点、营销价值和目前在旅游产品营销中的现状进行了阐述,通过分析在新浪微博上收集到的350篇旅游微博,从微博发布者、微博内容、发表时间等方面进行归类统计后,有针对性地提出了微博旅游营销建议。

Research on Marketing Strategy of Tourism Product based on Microblog

At present,microblog has become a common way for people to communicate,share and interact.Tourism is a typical information-intensive industry.It is useful in marketing tourist products.This thesis elaborates the present situation of marketing tourist products,inclusive of transmitting features and marketing values.Through analyzing 350 tourism microblogs collected from twitters from Sina and making a statistics of promulgators,contents and time of microblogs,this thesis proposes some suggestions to microblog tourism marketing.