| 专业化产业区区域产业品牌发展研究 |
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| 引用本文： | 冷志明.专业化产业区区域产业品牌发展研究[J].商业研究,2009(1). |
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| 作者姓名： | 冷志明 |
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| 作者单位： | 吉首大学商学院,湖南吉首,416000 |
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| 摘 要： | 区域产业品牌是专业化产业区专业化产业发展的结果,是由区域特色产业发展形成的市场声誉和影响力。专业化产业区域品牌具有资源整合效应、规模经济效应、品牌搭载效应、关联产业带动效应、价值信息传递效应。
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| 关 键 词： | 专业化产业区 区域产业品牌 品牌效应 |
The Development of Regional Industrial Brand in Special Economic Zones |
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| LENG Zhi-ming.The Development of Regional Industrial Brand in Special Economic Zones[J].Commercial Research,2009(1). |
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| Authors: | LENG Zhi-ming |
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| Institution: | LENG Zhi-ming(Business College,Jishou University,Jishou 416000,China) |
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| Abstract: | Regional industrial brand is the result of special industry development in special economic zones.It means market reputation and influence from the development of regional special industries.Regional brand in special economic zones enjoys integrating resources effect,scale economic effect,brand carrying effect,promoting related industries effect and transferring value information effect,etc. |
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| Keywords: | special industry zone regional industrial brand brand effect |
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