体验型休闲——“农家乐”经营的新模式

“农家乐”作为利用农业自然资源和文化资源的一种休闲方式,对推进旅游业的发展,优化农村产业结构和加快城乡一体化进程都有着积极的作用。但如今的农家乐良莠不齐,整体效益低下。应采用体验型休闲模式,提升农家乐休闲的内涵,融文化教育、旅游观光、劳动锻炼、农耕体验,餐饮娱乐为一体,集合经营模式和公司制经营模式求得更大的发展。

"Happy Farm": A New Mode of Experience- typed Recreation

As a new mode of recreation taking in both agricultural and cultural resources,"Happy Farm" has positive effects on bettering agricultural structure and quickening the course of urban-rural unity;however,the present situation of Happy Farm seems not so well.The paper holds that management mode should be changed and experience-typed recreation should be adopted.The management of"Happy Farm" should expand the connotation of recreation and integrate the resources of culture,education,travel,sightseeing,exercise,farming experience,dinning,entertainment,etc.That is,corporate management should be linked to integrated management to achieve furthur development.