| 商业银行金融产品营销策略的探讨 |
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| 引用本文： | 张春霞.商业银行金融产品营销策略的探讨[J].商业研究,2005(24):171-173. |
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| 作者姓名： | 张春霞 |
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| 作者单位： | 哈尔滨工业大学,管理学院,黑龙江,哈尔滨,150001 |
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| 摘 要： | 金融营销的竞争日益激烈,金融产品作为一个商业银行竞争的支点,它的营销策略也日益受到银行业的重视。金融产品的特点、生命周期、竞争环境、金融产品的市场定位、金融产品的营销队伍的建设均是制定商业银行产品营销策略的重要环节。
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| 关 键 词： | 金融产品 营销策略 生命周期 竞争环境 市场定位 营销队伍 |
| 文章编号： | 1001-148X(2005)24-0171-03 |
| 收稿时间： | 04 8 2005 12:00AM |
| 修稿时间： | 2005年4月8日 |
Marketing Strategies of Commercial Bank's Financial Products |
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| ZHANG Chun-xia.Marketing Strategies of Commercial Bank''''s Financial Products[J].Commercial Research,2005(24):171-173. |
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| Authors: | ZHANG Chun-xia |
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| Institution: | Management Science Academy ,Harbin Institute of Technology ,Harbin,Heilongjiang 150001, China |
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| Abstract: | With the increasingly intensified financial marketing competition, financial products have become a new piroting point for commercial banks, which now place stress on the marketing strategies concerned. In making marketing strategies commercial banks need note many aspects of financial products such as characteristics, life expentence, competitive surroundings, market positioning, teamork building, etc. |
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| Keywords: | financial products marketing strategy life cycle competitive surroundings market positioning marketingeamwork |
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