| 运用多层中间商模型解析“贴牌生产”微利与大商企发展问题 |
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| 引用本文： | 董烨然.运用多层中间商模型解析“贴牌生产”微利与大商企发展问题[J].商业研究,2008(3):60-63. |
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| 作者姓名： | 董烨然 |
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| 作者单位： | 北京大学,光华管理学院,北京,100871 |
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| 摘 要： | "贴牌"(生产或销售)是当今国内外相当普遍的经济现象,关于贴牌生产(或贴牌销售)利弊的争论在学术界已相当广泛,争论的焦点是利益分配。为使我国赢得在贴牌生产中因销售环节丢失的大部分利润,必须高度重视销售流通环节,同时着力培育中国自己的"商业航母",尤为重要。
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| 关 键 词： | 贴牌生产 商企 剩余分配 |
| 文章编号： | 1001-148X(2008)03-0060-04 |
| 修稿时间： | 2007年4月16日 |
The Analysis on OEM Low Profit and Building Large Multinational Companies in China with Multi-Middleman Model |
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| DONG Ye-ran.The Analysis on OEM Low Profit and Building Large Multinational Companies in China with Multi-Middleman Model[J].Commercial Research,2008(3):60-63. |
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| Authors: | DONG Ye-ran |
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| Abstract: | The disputes over the effect of OEM in academics are very popular,in which the focus is the distribution of interests.Through the establishment of a "multi-middleman model",the paper draws a conclusion that there is a certain economic rationality in low profits of OEM manufacturers.Products are the same before and after OEM,but the value changes greatly.So the main reason for "high output,low profits" of OEM products is no technical problem.Cultivating large multinational business companies enables China to share more of the surplus distribution in the global market and change the situation of "high yield,low revenue" gradually. |
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| Keywords: | original Equipment Manufacturing(OEM) business companies surplus distribution |
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