| 虚假广告的经济学分析及治理 |
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| 引用本文： | 睢党臣,庄鹏飞.虚假广告的经济学分析及治理[J].商业研究,2010(9). |
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| 作者姓名： | 睢党臣 庄鹏飞 |
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| 作者单位： | 陕西师范大学,国际商学院,西安,710062 |
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| 摘 要： | 从经济学的角度对虚假广告相关问题进行分析,认为由于广告信息的不对称和出于自身利益的激励,必然导致虚假广告和相关利益集团的产生;在对虚假广告的治理中,与补贴相比,加大惩罚显然是一个更好的方式。
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| 关 键 词： | 虚假广告 委托-代理 博弈 经济学分析 |
Economics Analysis of False Advertising and Countermeasures |
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| SUI Dang-chen,ZHUANG Peng-fei.Economics Analysis of False Advertising and Countermeasures[J].Commercial Research,2010(9). |
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| Authors: | SUI Dang-chen ZHUANG Peng-fei |
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| Abstract: | This article analyzes related issues about false advertising from the perspective of economics and gets that: asymmetries of the advertising information and incentive for self-interest will inevitably lead to the advent of false advertising and related interest groups.But in the governance of the false advertising, compared with the subsidies, increasing punishment is clearly a better way. |
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| Keywords: | false advertising principal-agent theory game theory economics analysis |
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