| 深圳会展业专业化建设研究 |
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| 引用本文： | 刘致良.深圳会展业专业化建设研究[J].商业研究,2009(5). |
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| 作者姓名： | 刘致良 |
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| 作者单位： | 深圳职业技术学院,广东,深圳,518055 |
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| 基金项目： | 深圳市哲学社会科学规划课题 |
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| 摘 要： | 产业集群和产业链是会展业专业化建设的两个关键点。深圳会展业专业化发展具有良好的产业、经济、区位等综合优势,应该从办展机制、运作体系、品牌发展、人才建设等方面展开专业化市场化建设。
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| 关 键 词： | 会展业 专业化 产业集群 产业链 |
The Study on Specialization and Marketization of Shenzhen Convention & Exhibition Industry |
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| LIU Zhi-liang.The Study on Specialization and Marketization of Shenzhen Convention & Exhibition Industry[J].Commercial Research,2009(5). |
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| Authors: | LIU Zhi-liang |
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| Institution: | Shenzhen Polytechnic Institute;Shenzhen 518055;China |
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| Abstract: | Industrial cluster and industrial chain are two keys of specialization and marketization of convention & exhibition industry,for which Shenzhen has comprehensive advantages in terms of economic conditions,industry cluster,economic location,etc.The paper proposes such measures as improving exhibition mechanism,operation system,brand building and talents cultivation. |
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| Keywords: | convention & exhibition industry specialization industrial cluster industrial chain |
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