| 略论百年营销思想的演进与创新 |
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| 引用本文： | 李海廷.略论百年营销思想的演进与创新[J].商业研究,2006(18):8-12. |
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| 作者姓名： | 李海廷 |
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| 作者单位： | 烟台大学,经济与工商管理学院,山东,烟台,264005 |
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| 摘 要： | 自市场营销理论于20世纪初期在美国诞生,至今已有百余年发展历史。在营销理论诞生百年之际,有必要对营销思想的发展历程进行大致的阐述和梳理。所以要从营销受众范围、管理哲学、绩效指标、研究范式、组合要素、研究对象、地理界限、实施主体、战略目标、体系框架等十个方面进行总结分析,方能揭示出营销思想的演进脉络和创新轨迹。
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| 关 键 词： | 市场营销 营销思想 演进 创新 |
| 文章编号： | 1001-148X（2006）18-0008-05 |
| 收稿时间： | 2006-01-10 |
| 修稿时间： | 2006-01-10 |
A Short Historical Review on the Evolution and Innovation of Marketing Thoughts in the Past Century |
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| LI Hai-ting.A Short Historical Review on the Evolution and Innovation of Marketing Thoughts in the Past Century[J].Commercial Research,2006(18):8-12. |
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| Authors: | LI Hai-ting |
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| Institution: | School of Economics and Management, Yantai University, Yantai, Shandong 264005, China |
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| Abstract: | It has been more than one hundred years since the marketing theories were founded in American at the beginning of the twentieth century.It is necessary to review the historical development of marketing throughts when the time comes to its centennial birdlday.This paper analyzes the trace of the development and innovation of marketing thoughts from ten aspects includiry customer scope, marketing management philosophy, marketing performance index, marketing research paradigm,marketing mix element, subjects of study, geographical boundary, actualized individual, strategic objective, marketing framework, etc. |
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| Keywords: | marketing marketing thought evolution innovation |
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