| 跨国购并中企业文化整合策略 |
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| 引用本文： | 殷瑾,井润田,项保华.跨国购并中企业文化整合策略[J].商业研究,2006(15):17-20. |
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| 作者姓名： | 殷瑾 井润田 项保华 |
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| 作者单位： | 1. 电子科技大学,企业研究中心,四川,成都,610054
2. 浙江大学,管理学院,浙江,杭州,310027 |
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| 摘 要： | 跨国购并正成为我国企业快速进入国际市场的主要战略手段。早期日本及国内的若干案例表明跨国购并的绩效并不乐观,而文化间差异是导致跨国购并失败的最根本原因。根据购并公司文化包容性与购并双方业务相关性的不同匹配状况提出了四种企业文化整合策略,并提供相关实施建议。
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| 关 键 词： | 跨国购并 企业文化 整合 |
| 文章编号： | 1001-148X（2006）15-0017-04 |
| 收稿时间： | 2005-11-28 |
| 修稿时间： | 2005年11月28 |
Corporate Culture Integration Strategy in Transnational Merger and Acquisition |
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| YIN Jin,JING Run-tian,XIANG Bao-hua.Corporate Culture Integration Strategy in Transnational Merger and Acquisition[J].Commercial Research,2006(15):17-20. |
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| Authors: | YIN Jin JING Run-tian XIANG Bao-hua |
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| Institution: | 1. Firm Studies Centre of UESTC, Chengdu, Sichuan 610054, China ; 2. School of Management Zhejiang University, Itangzhou , Zlwjiang 310027, China |
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| Abstract: | Transnational Merger and Acquisition(M&A) has become major means for Chinese firms to join the international market.Some early Japanese cases and Chinese cases show that there have not been satisfactory M&A performance by now for which corporate culture integration accounted four firm culture integration models are presented with some countermeasures in this paper based on the relationship between acquiring firm culture and their business pertinence. |
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| Keywords: | transnational M&A corporate culture integration |
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