| 电子商务环境下网络会展的创新发展 |
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| 引用本文： | 倪庆萍.电子商务环境下网络会展的创新发展[J].商业研究,2009(1). |
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| 作者姓名： | 倪庆萍 |
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| 作者单位： | 上海应用技术学院经济与管理学院,上海,200235 |
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| 基金项目： | 上海会展策划与设计本科教育高地建设项目 |
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| 摘 要： | 会展业作为一个信息、媒体、交流相对集中的新兴信息行业,面临着重大的变革和挑战,而Inter-net给世界经济带来了巨大的变革和冲击的同时,也使会展业在很大程度上与电子商务全面互动发展,但是网络会展的兴起和网络会展的发展也面临一些困惑。运用电子商务进一步发展网络会展的基本思路,使会展企业与电子商务网站进行合作,为会展企业开展网络会展提供了可以借鉴的参考模式。
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| 关 键 词： | 电子商务 网络会展 会展业 模型 |
The Innovation and Development of Network Exhibition in E-commerce Environment |
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| NI Qing-ping.The Innovation and Development of Network Exhibition in E-commerce Environment[J].Commercial Research,2009(1). |
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| Authors: | NI Qing-ping |
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| Institution: | NI Qing-ping(School of Economics , Management,Shanghai Applied Technology Institute,Shanghai 200235) |
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| Abstract: | Exhibition industry is an emerging industry.It concentrates on information,media and exchange.It is facing the important challenges.Internet has changed the world economy tremendously;and it will also enable the mutual development between exhibition industry and E-commerce.This paper analyzes the development and dilemma of network exhibition,proposes the principle of developing network exhibition by using e-commerce.It also analyzes the forms of cooperation of the exhibition business and e-commerce website.... |
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| Keywords: | e-commerce network exhibition exhibition industry model |
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