| Abstract: | The main purpose of the present research is to compare the impact of exogenous and endogenous market entry barriers in the retail setting. To clarify this issue, potential reactions by existing retailers to prospective competitors are studied. The results indicate that the major entry barriers are capital requirements, availability of store locations, and availability of qualified personnel: all exogeneous variables. In addition, the endogenous barriers most highly ranked, on the assumption that entry would occur, are those designed to reinforce exogenous barriers. Further, collateral issues are addressed. The results are discussed within the context of the research, and directions for future research are given. |
