Modeling behavioral intention to use travel reservation apps: A cross-cultural examination between US and China |
| |
| Institution: | 1. Department of Economics, Management and Business Law, University of Bari Aldo Moro, Largo Abbazia Santa Scolastica 53, 70124, Bari, Italy;2. Department of Engineering, University of Perugia, Via G. Duranti 93, 06125, Perugia, Italy;3. Department of Management, Kozminski University, Jagiellonska 57/59 Warsaw, Poland;4. Department of Management, Università di Bologna – Alma Mater Studiorum, Via Capo di Lucca 34, 40126, Bologna, Italy;5. HEC Montreal, Canada |
| |
| Abstract: | We advance literature by developing a conceptual framework and cross-culturally validates it in US and Chinese cultural settings. Specifically, we extend unified theory of acceptance and use of technology (UTAUT) by incorporating user experience (UX) and perceived distrust into original UTAUT framework. The Schwartz's four higher-order value domains are employed as cultural moderators. We test our developed framework in US (n = 522) and China (n = 439) among online travelers. Overall, the framework holds true for both samples. The findings reveal that travelers in two countries show significant cultural differences while using travel reservation apps. Implications for theory and practice are discussed. Finally, we identify areas for future academic contributions. |
| |
| Keywords: | Mobile apps Mobile retailing Cross-cultural Schwartz framework UTAUT Distrust |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
