首页 | 本学科首页   官方微博 | 高级检索  
     检索      


Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application
Institution:1. Faculty of Agriculture, Food and Environmental Sciences – Department of Agricultural and Food Economics, Piacenza Campus, Via Emilia Parmense, 84, 29121, Piacenza, Italy;2. Faculty of Economics and Law | Department of Economic and Social Sciences, Piacenza Campus, Via Emilia Parmense, 84, 29121, Piacenza, Italy;3. Department of Economics and Management, Via J.F. Kennedy, 6, 43125, Parma, Italy;1. Visual and Cognitive Neuroscience Laboratory (VCN Lab), Department of Psychology, Faculty of Social Sciences and Humanities, Ariel University, Ariel, Israel;2. Navigation and Accessibility Research Center of Ariel University (NARCA), Ariel, Israel;3. Department Marketing, Audencia Business School, Route de la Jonelière 8, 44312, Nantes, France;4. Human Factors Engineering & Cognitive Sciences Laboratory, The Department of Industrial Engineering & Management, Ariel University, Ariel, Israel
Abstract:
Keywords:Multichannel retailing  Customer-driven resource allocation decision  Channel-level cost-benefit analysis
本文献已被 ScienceDirect 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号