A segmentation study of pedestrian weekend activity patterns in a central business district |
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Authors: | Dick Saarloos Chang-Hyeon Joh Junyi Zhang Akimasa Fujiwara |
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Institution: | 1. Graduate School for International Development and Cooperation, Hiroshima University, 1-5-1 Kagamiyama, Higashi-Hiroshima 739-8529, Japan;2. Department of Geography, Kyung-Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130-701, Republic of Korea;1. Department of Public Health, East Carolina University, Brody School of Medicine, Greenville, North Carolina;2. Orange County Health Department, Hillsborough, North Carolina;1. Graduate School for International Development and Cooperation, Hiroshima University, 1-5-1 Kagamiyama, Higashi-Hiroshima 739-8529, Japan;2. Nagoya City, 16–33, Josai 3-chome, Nishi-ku, Nagoya 451-0031, Japan;1. University of A Coruña, Facultad Economía y Empresa, Campus Elviña s/n, La Coruña 15004, Spain;2. Université du Québec en Outaouais, Marketing Department, 101, Rue Saint-Jean-Bosco, Gatineau, Québec, Canada J8Y 3G5 |
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Abstract: | Initiatives for the regeneration (or renewal) of Central Business Districts (CBD) could benefit from knowledge about how pedestrians interact with the environment. This study examined both cross-sectional and sequential information embedded in weekend activity patterns of pedestrians in the CBD of Hiroshima City (Japan). A multidimensional sequence alignment method was used that accounted for the types of facilities where pedestrians stopped, and whether or not stops occurred in the main street. A subsequent cluster analysis identified five distinctive pedestrian segments. The findings illustrate that, despite the complexities underlying pedestrian behavior, meaningful regularities in activity patterns can be found. |
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