Adverse effect of social media on generation Z user's behavior: Government information support as a moderating variable |
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| Institution: | 1. Guildhall School of Business and Law, London Metropolitan University, London, UK;2. Department of Management Studies, Graphic Era Deemed to be University, India;3. Operations and Supply Chain Research Laboratory, School of Management, Doon University, India;4. Australian Artificial Intelligence Institute (AAII), University of Technology Sydney, Australia;1. Department of Active Aging Industry, CHA University, South Korea;2. School of AI Healthcare, CHA University, South Korea;1. Sprott School of Business, Carleton University, 7007 Nicol, 1125 Colonel By Drive, Ottawa, ON, K1S 5B6, Canada;1. SHU-UTS SILC Business School, Shanghai University, 20 Chengzhong Road, Jiading, Shanghai, 201899, China;2. Business School, University of Technology Sydney, 15 Broadway, Ultimo, NSW, 2007, Australia;3. Graduate School of China, Sungkyunkwan University, International Hall, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 03063, South Korea;1. University of North Carolina Wilmington, Cameron Hall – 240B, 4960 Cahill Drive, Wilmington, NC, 28403, USA;2. University of Toledo, Stranahan Hall - 3016, 2801 W. Bancroft St, Toledo, OH, 43606, USA |
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| Abstract: | Social media emerged as a primary source of information among young users, but its severe effect on mental state due to information overload, still an area of concern for the researchers. Generation Z users' addiction to the mobile phone/gadgets is increasing with a rise in social media and consequently their behavioral outcomes have transformed completely. Nowadays behavioral issues including stress, fatigue, ‘fear of missing out’ and ‘phubbing’, anxiety etc. rising each day but the relationship among these issues and information overload is less examined. The social media users are unable to filter the trustworthy information due to its enormous size and thus role of information support from government becomes essential. The current study extends the S-O-R theory exploring relationship between the stimulus of enormous information on the responses generated among the Generation Z such as social media fatigue, ‘fear of missing out’, ‘phubbing’ and anxiety. The findings from a sample of 319 users belonging to Generation Z suggest that social media platforms need to understand user's compulsive usage that is resulting into fatigue and consequently anxiety. The role of government information support on reducing fatigue and anxiety is found to be positive. The relationship between ‘fear of missing out’, ‘phubbing’ and anxiety is found significant and shows presence of partial mediation. The study offers significant theoretical and practical implications. It is significant for the service providers and social media platforms to advance interfaces with minimum fatigue for the users and offers information support to the users to reduce stress caused by information load. |
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| Keywords: | Social media Information overload Generation Z Anxiety FOMO Phubbing Government information support |
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