The effect of place attachment of geographical indication agricultural products on repurchase intention |
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| Institution: | 1. School of Logistics, Chengdu University of Information Technology, 610103, Chengdu, China;2. School of Management, Chengdu University of Information Technology, 610103, Chengdu, China;1. Sprott School of Business, Carleton University, 7007 Nicol, 1125 Colonel By Drive, Ottawa, ON, K1S 5B6, Canada;1. School of Business Administration, Jiangxi University of Finance & Economics, Shuanggangdong Avenue, Nanchang City, Jiangxi Province 330013, China;2. Faculty of Business, Environment and Society, Coventry University, Priory Street, Coventry CV1 5FB, UK;3. Centre for Agroecology, Water and Resilience, Coventry University, Priory Street, Coventry CV1 5FB, UK;1. College of Business, Tennessee Technological University, Cookeville, TN, 38505, USA;2. College of Business Administration, Inha University, 100, Inha-ro, Minchuhol?gu, Incheon, 22212, South Korea;1. Cirad/Montpellier SupAgro, UMR Innovation, Montpellier, France;2. Montpellier SupAgro, UMR Innovation, Montpellier, France;1. Institut Agro, INRAE, SMART-LERECO, France;2. Virginia Tech, United States;3. Centre d’Etudes Prospectives et d’Informations Internationales - CEPII, France;4. INRAE, SMART-LERECO, France;5. Laval University, CREATE, Canada |
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| Abstract: | Objective] This study aims to investigate how place attachment and the quality of experience affect consumers' intention to repurchase Geographical Indication (GI) agricultural products. Methodology] Based on the special functional value and symbolic meaning of GI agricultural products, we constructed a five-dimensional model of place attachment for GI agricultural products consumers. Expanding on the original two-dimensional place attachment model, we introduced three connection concepts: nature, society, and emotion. We also combined this model with the quality of experience model and consumer purchase intention model to form a research model of repurchase intention for GI agricultural products. A questionnaire survey was used to collect data (n = 340), and a partial least squares structural equation model was used to test the empirical evidence. Research results] (1) Place attachment to Geographical Indication agricultural products significantly affects the quality of experience. (2) Quality of experience significantly affects consumer trust and repurchase intention. (3) Consumer trust significantly affects repurchase intention. (4) There is a mediating effect of experience quality between place attachment and repurchase intention; there is a mediating effect of trust in the relationship between quality of experience and repurchase intention. (5) There is a chain mediating effect of “place attachment→quality of experience→consumer trust→repurchase intention” in the model. |
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| Keywords: | Place attachment Quality of experience Agricultural products Geographical indication PLS-SEM |
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