中国高速铁路的发展对民用航空运输业的影响及应对之策

中国高速铁路的蓬勃发展对民用航空运输企业造成的巨大冲击日益加剧,民航企业应从产业竞争的角度对比进行分析,以探究应对之策。从客户角度出发,高速铁路和民用航空的主要选择因子包括货币价格、时间价值、主观效用、客观安全、准点效率五类指标。高速铁路和民用航空的竞争过程包括价格竞争、服务竞争、成本竞争、战略竞争四个由低到高的层级。国内外典型个案的比较分析表明高速铁路带来的影响不尽是负面的,也有着相应的外部福利共享,更是为民航企业战略重塑、结构调整、乃至发展方式转变提供了新的契机。对于政府的公共决策而言,合理布局各类运输方式、统筹兼顾高速铁路和民用航空、引导空铁联运等行业合作模式将是实现交通事业科学发展的重要环节。对于民航企业的微观决策而言,在短期,一是采取必要和有限的机票折扣策略,二是严格控制运营成本;在中期,应重点解决以航班延误为代表的服务流程再造问题;在长期,则要调整市场目标结构以重塑企业竞争战略,重点拓展国际航线。

The Development of High-speed Railway in China and Its Impacts on The Industry of Civil Aviation Transportation

China's booming high-speed railway transportation is causing great shock to civil aviation industry,the specific impacts of which should be explored from the perspective of the interindustry relationships.The main selective factors between the high-speed railway and the civil aviation include the following five indicators,e.g.,the price of monetary;the time value,the subjective utility,the objective safety,as well as the punctual efficiency.While the competitive processes between the high-speed railway and ...