| Abstract: | Abstract Businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While the Internet is used for cutting cost and generating revenue by conducting business-to-consumer (B2C) e-commerce (EC) and business-to-business (B2B) e-commerce, existing businesses and entrepreneurs are finding tremendous challenges to succeed. This paper examines the factors that are critical to the success of any company's e-commerce initiative and makes recommendations to businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by the Internet. |
