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电子商务创业型人才培养探索与研究
引用本文:王亚荣,王利荣.电子商务创业型人才培养探索与研究[J].江苏商论,2013(8):23-26.
作者姓名:王亚荣  王利荣
作者单位:南通大学商学院,江苏南通226019
基金项目:南通大学教学研究课题2012B013
摘    要:推行创业教育对于电子商务专业具有独特的优势,电子商务专业大学生创新创业能力的培养要贯穿于大学四年教育的全过程,应从树立创业理念、完善创业教育课程体系、构建电子商务创新创业实践平台这几方面培养学生的创新创业能力。

关 键 词:电子商务  创新创业  人才培养  实践教学

Research and Discussion of E-commerce Specialized Entrepreneurial Talents Training
Wang Ya-rong,Wang Li-rong.Research and Discussion of E-commerce Specialized Entrepreneurial Talents Training[J].Jiangsu Commercial Forum,2013(8):23-26.
Authors:Wang Ya-rong  Wang Li-rong
Institution:(School of Business,Nantong University,Nantong 226019,China)
Abstract:Carrying out entrepreneurship education for E-commerce major has a unique advantage.College student innovation ability training should run through the whole process of four-year’s University education.The article argues about cultivating students' innovation ability from establishing pioneering concept,improving and perfecting the course system of enterprise education and constructing the E-commerce innovation practice platform.
Keywords:E-commerce  Innovation and Entrepreneurship  Talents cultivating  practice teaching
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