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城市会展业竞争力的实证研究——以京、沪、穗为例
引用本文:庾为,牛英华.城市会展业竞争力的实证研究——以京、沪、穗为例[J].江苏商论,2012(12):78-81,104.
作者姓名:庾为  牛英华
作者单位:北京联合大学旅游学院;北京联合大学商务学院
基金项目:北京市属高等学校人才强教计划资助项目(项目编号:PHR201108425);北京联合大学人才强校计划资助项目(项目编号:BPHR2011C03)
摘    要:城市会展业竞争力主要从相关环境因素、产业政策扶持、内部资源条件、外部产业支持、会展业经营业绩五方面进行评价。本文通过构建城市会展业竞争力评价指标体系,运用定量分析方法对城市会展业竞争力的变化情况及影响因素进行研究,选取国内三大会展中心城市北京、上海、广州进行实证分析,为评价城市会展业竞争力提供理论基础和实现途径。

关 键 词:会展  竞争力  实证研究

The Competitiveness Research About City Convention & Exhibition Industry ——Take the case of Beijing、Shanghai、Guangzhou
Yu wei,Niu ying-hua.The Competitiveness Research About City Convention & Exhibition Industry ——Take the case of Beijing、Shanghai、Guangzhou[J].Jiangsu Commercial Forum,2012(12):78-81,104.
Authors:Yu wei  Niu ying-hua
Institution:1.Tourism Institute of Beijing Union University,Beijing 100101;2.Business College of Beijing Union University,Beijing 100025)
Abstract:The city competitiveness of the Convention & Exhibition industry is the capability of resources optimization deployment and the driver of the whole development in Convention & Exhibition industry of city and economic growth,compared with other areas.the theory of evaluation of the city competitiveness of the Convention & Exhibition industry can be demonstrated in five aspects,which is the circumstances,industrial policy,internal resources,external industry support and operating performance of the industry itself.The paper is the application of the theory of industry competitiveness to the study about the convention and exhibition industry---based on the competitiveness evaluation Index system,which is exampled by the data from Beijing、Shanghai and Guangzhou.The paper based on the competitiveness evaluation index system will provide theoretical frame and practical methods for the evaluation of convention destination competitiveness.
Keywords:Convention & Exhibition industry  Competitiveness  Evaluation system  
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