基于名人文化的旅游产业横向融合研究——以鲁迅故里为例

用文化与三大产业融合来发展旅游已经成为当前政府和学者关注的热点。本文首先对鲁迅故里名人文化与旅游产业横向融合进行了界定,分析了鲁迅故里主要景点开发现状,鲁迅故里名人文化与旅游产业横向融合现状,最后提出了相应的对策。

Research of Horizontal Integration of Tourism Industry Based on Celebrity Culture——In the case of Hometown of Luxun

The integration of culture and to develop three major tourism industry has become the focus of attention of government and academics.In this paper,the hometown of Lu Xun’s celebrity culture and the tourism industry has defined horizontal integration,analysis of the main attractions of Lu Xun’s hometown status of the development,Lu Xun’s hometown celebrity culture and the tourism industry horizontal integration the status quo,and finally put forward corresponding countermeasures.