从国美电器门店转型看我国零售业态的变迁

本文通过对国内外零售业态变迁史进行了对比研究,分析了影响零售业态变迁的动因。在家电连锁店扩张过快,规模太大的背景下,国美电器转变了门店业务模式,通过实行品类管理和建设自有销售队伍,逐渐探索向自有营业模式转变。国美电器开启的"新活馆"将成为家电连锁店新的增长点,对促进国零售业态的创新有积极的意义和影响。

Analyse of the Revolution of Retail Formats from the Gome Store Business Transformation Perspective

This paper analyzes the motive which promotes the retail format through comparative study the domestic and foreign retail development history.At the background that the home appliance chain store expand too fast,too big,Gome has transformed the store business model through the introduction of category management and the construction of its own business model.The opening of "New Living Store" will become new point of growth of home appliance chain store,which has a positive significance and impact in promoting the retail formats innovation.