| 基于学生消费潜力的大学城商圈研究 |
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| 引用本文： | 丁宁.基于学生消费潜力的大学城商圈研究[J].江苏商论,2013(3):8-12. |
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| 作者姓名： | 丁宁 |
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| 作者单位： | 南京航空航天大学金城学院,江苏南京210000 |
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| 摘 要： | 大学生作为一个特殊的消费群体,有着特殊的经济来源和消费习惯。随着大学城的建立,在高校周围建立商圈已经成为商家关注的焦点。本文通过大样本的问卷调查,对南京三大市郊大学城江宁、仙林和浦口高校的在校大学生消费潜力进行了层次分析,计算了消费潜力分值,并提出了具体的投资方案。
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| 关 键 词： | 高校商圈 大学生消费 消费能力 |
The research on building shopping district around university towns based on students＇ consumption potentiality |
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| Ding ning.The research on building shopping district around university towns based on students＇ consumption potentiality[J].Jiangsu Commercial Forum,2013(3):8-12. |
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| Authors: | Ding ning |
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| Abstract: | The university students with particular incoming and consumption habits have formed a special consumption community.With the university cities＇ appearance, many businessmen keep eyes on building shop- ping center around the university.By the questionnaire and applying AHP,this paper analyzes the consumption potential of university students of Jiangning,Xianlin detailed investing plan is concluded. and Pukou university towns of Nanjing suburban.Then the |
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| Keywords: | university shopping district university students＇consumption consumption ability |
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