Export market re-entry: Time-out period and price/quality dynamisms |
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| Authors: | Jieke Chen Carlos MP Sousa Xinming He |
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| Institution: | 1. Queen Mary University of London, School of Business and Management, Mile End Road, London, E1 4NS, UK;2. Molde University College, Faculty of Business Administration and Social Sciences, 6410, Molde, Norway;3. Durham University, Durham University Business School, Mill Hill Lane, Durham, DH1 3LB, UK |
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| Abstract: | The relevance of nonlinear internationalisation regarding exporting activities and the performance post re-entry remains little understood. This study develops a two-stage model to explain the process of exporting firms’ exit and re-entry decisions regarding individual export markets. Specifically, it investigates the dynamic relationships between exit and re-entry stages by focusing on the time-out period. This study empirically tests the decision model by employing export data from the Chinese Customs for the period 2000-2009. The results indicate the importance of the exit stage in shaping re-entry decisions, price/quality ratio and export performance, where time-out period plays a significant role in varying these effects. |
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| Keywords: | Market exit Market re-entry Price/quality ratio Time-out period Export performance Two-stage model |
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