Cultural Crossvergence and Social Desirability Bias: Ethical Evaluations by Chinese and Canadian Business Students |
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Authors: | Dunn Paul Shome Anamitra |
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Institution: | (1) Department of Accounting, Brock University, St. Catharines, ON, Canada, L2S 3A1 |
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Abstract: | The purpose of this study is to determine whether there are cross-cultural differences between Chinese and Canadian business
students with respect to their assessment of the ethicality of various business behaviors. Using a sample of 147 business
students, the results indicate cultural crossvergence; the Chinese (72 students) and Canadians (75 students) exhibit different
ethical attitudes toward questionable business practices at the individual level but not at the corporate level. A social
desirability bias (a tendency to deny socially unacceptable actions and to admit to socially desirable ones) is also found
to be a cross-cultural phenomenon, with the Canadians demonstrating a greater bias than the Chinese. Finally, this bias causes
respondents to increase their assessment of the un-ethicality of questionable business activities.
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Keywords: | business ethics culture students international business |
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