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Doing Good While Behaving Badly: Checkout Charity Process Mechanisms |
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| Authors: | Giebelhausen Michael Lawrence Benjamin Chun HaeEun Helen |
| Institution: | 1.College of Business, Clemson University, Clemson, USA ;2.Robinson College of Business, Georgia State University, Atlanta, USA ;3.Medill School of Journalism, Media, and Integrated Marketing Communications, Northwestern University, Evanston, USA ; |
| Abstract: | Journal of Business Ethics - Companies are increasingly using cause-related marketing campaigns to engage consumers during the purchase process and highlight their own corporate social... |
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| 本文献已被 SpringerLink 等数据库收录！ | |