The International Business Ethics Index: European Union |
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Authors: | John Tsalikis Bruce Seaton |
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Institution: | (1) Marketing, Florida International University, University Park, Miami, FL, 33199, U.S.A. |
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Abstract: | The present study expands the systematic measurement of consumers’ sentiments towards business ethical practices to the international
arena. Data for the Business Ethics Index (BEI) were gathered in three countries of the European Union (UK, Germany, Spain).
The Germans were the most pessimistic while the British were the most optimistic about the future ethical behaviour of businesses.
John Tsalikis is an Associate Professor of Marketing at Florida International University. His articles have appeared in the Journal of the Academy of Marketing Science, Journal of Business Ethics, and Psychology in Marketing.
Bruce Seaton is an Associate Professor of Marketing at Florida International University. His research interests include the
role of national stereotyping in consumer choice and the application of experimental methods to investigate models of business
ethics. His articles have appeared in the Journal of Advertising, Journal of Business Research, and Journal of Global Marketing. |
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Keywords: | business ethics consumer sentiments business ethics index (BEI) UK Germany Spain |
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