Softlifting: A model of motivating factors

Softlifting (software piracy by individuals) is an unethical behavior that pervades today's computer dependent society. Since a better understanding of underlying considerations of the behavior may provide a basis for remedy, a model of potential determinants of softlifting behavior is developed and tested. The analysis provides some support for the hypothesized model, specifically situational variables, such as delayed acquisition times, and personal gain variables, such as the challenge of copying, affect softlifting behavior. Most importantly, the analysis indicated that ethical perception of softlifting has no significant affect on softlifting behavior. These findings suggest major implications for both software manufacturers and academicians attempting to reduce piracy behavior through ethics instruction.Penny Simpson is an assistant professor of marketing at Northwestern State University in Natchitoches, Louisiana. She has published articles in several regional and national proceedings.Debasish Banerjee is an assistant professor of computer information system at Northwestern State University. He has published several articles in national and regional proceedings and is currently working on several articles concerning ethics and computing personnel.Claude Simpson is an associate professor of computer information systems at Northwestern State University. He has published numerous articles in journals and proceedings, several monographs, and is currently working on his third textbook.