过度竞争、进入壁垒与流通组织优化

过度竞争是流通产业健康运行的重要障碍。文章从产品同质性和产品差异化两个角度,运用扩展的伯川德模型和萨洛普模型,分析了过度竞争在流通产业中出现的必然性,即流通产业自由进入的特点决定了过度竞争的存在。然后运用斯塔尔博格模型,采用跨期分析,指出了流通企业选择合适的投资水平可以阻止潜在进入者,避免过度竞争的发生。最后,提出了优化流通组织的建议。

Excessive Competition,Entering Carrier and Circulating Organization Optimization

Excessive competition is an important obstacle for the healthy operation of the circulating industry. From the two angles of products homogeneity and products difference, using expanded Bertrand model and Salop model, this article analyses that excessive competition appearing in circulating industry is a certainty. That is to say, the freely entering character of circulate industry determines the existence of excessive competition. Then using Stackelberg model and step analysis, this article points out that suitable investment level can prevent the potential entrants and avoid the emergence of excessive competition. Finally, it offers the suggestion of optimizing circulating organization.