| 企业跨国经营中的文化影响 |
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| 引用本文： | 潘德平,PAN De-ping.企业跨国经营中的文化影响[J].财贸研究,2005(1):76-78. |
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| 作者姓名： | 潘德平 PAN De-ping |
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| 作者单位： | 西南财经大学,科研处,四川,成都,610072 |
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| 摘 要： | 企业开展跨国经营,是一项极其错综复杂的工程,而文化因素在其中的地位与影响是很重要的。文化作为一个社会群体的价值体系,其共性与可预知性影响着人们的个人行为。企业在开展跨国经营时,只有了解和掌握了东道国的当地文化,方能合理地制定出企业发展的计划与措施,并合理地针对不同文化制定出合乎其具体情况的经营管理策略,以此扬长避短,提升企业的国际市场竞争力和经营管理水平。
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| 关 键 词： | 文化 企业跨国经营 跨文化管理 |
International Operation and The Culture |
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| PAN De-ping.International Operation and The Culture[J].Finance and Trade Research,2005(1):76-78. |
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| Authors: | PAN De-ping |
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| Abstract: | The development of international business means that today's management need cross-culturemanagement skills. Culture as the system of value of a society, influences the behavior of the members in uniform and predictable ways. To understand the culture in the host-country is necessary for the firm'srational development and decision-making,for the local market and local employees. Therefore, it is a must to improve the management level of the firm to face the international competition. |
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| Keywords: | culture international business cross-culture management |
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