Measuring retail performance in an omni-channel world |
| |
Authors: | Mel F Zuberi |
| |
Institution: | Department of Economics and Business Administration, Hood College, Frederick, MD, USA |
| |
Abstract: | AbstractDriven by global advances in technology and changes in consumer buying behavior, brick-and-mortar retailers are being forced to become omni-channel retailers. This calls for new metrics for evaluating retail performance. We examine the challenges facing the retail industry, the metrics that traditional brick-and-mortar stores have used as well as the new metrics that retail industry experts are suggesting for online retailing. A conceptual framework for omni-channel retailers is suggested. |
| |
Keywords: | Retail performance retail metrics ecommerce metrics omni-channel performance measures |
|
|