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Business Teaching in the Era of Perestroika
Abstract:The reform of economy has brought the problem of training personnel quickly for the requirements of market economy in the Soviet Union. Because marketing, especially international marketink education has been a neglected, or occasionally even prohibited side of economic education it has a real demand. But this should not lead to the overemphasis of this area at the expense of other sides of business education. Against this background, I shall try to describe some basic issues of developing higher business teaching in the Soviet Union. Because of the shortages in eeneral business education and its importance even from the viewpoint of teaching in international business, I start with the general issues and deal with international business teaching later. Most arguments raised concern analogously the smaller Eastern European countries, too.
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