Incorporating a Short-Term Study Abroad Service Trip for Educating International Entrepreneurship in the BOP Market |
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| Authors: | Yinglu Wu James Martin |
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| Institution: | 1. Department of Management, Marketing, and Supply Chain, The Boler College of Business, John Carroll University, University Heights, OH, USAywu@jcu.edu;3. Department of Management, Marketing, and Supply Chain, The Boler College of Business, John Carroll University, University Heights, OH, USA |
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| Abstract: | ABSTRACTThe bottom of the pyramid (BOP) market has gained importance in international entrepreneurship due to its large market potential. Drawing on the literature of international business education, as well as social entrepreneurship and international entrepreneurship education, we propose a course to educate students how to develop business intimacy with the BOP community. We employ the experiential-learning pedagogical framework and design elements including a short-term study abroad service trip, an entrepreneurship project, and structured reflections. Using both qualitative and quantitative data, we demonstrate that the course facilitates students’ learning in the key areas of international and social entrepreneurship, including the economic and social value of community embeddedness for BOP ventures, the emotional intelligence in interacting with BOP communities, and the attitude toward social entrepreneurship. |
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| Keywords: | International business education International entrepreneurship Short-term study abroad trip Service learning Bottom of the pyramid |
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