一炮而红的皮皮熊火啦

<正>皮皮熊开创了数字化智能玩具的先河,实现了从"中国制造"向"中国创造"的转变,并因此一炮而红。做中国的米老鼠"鼻子压扁了,把我抱起来。"当记者走进深圳市皮皮熊玩具有限公司董事长扈蓝天办公室时,发现一只憨态可掬的毛绒

PP Bear Wins Immediate Popularity

Hu Lantian,Chairman of the Board of Shenzhen PP Bear Toy Co.,Ltd.,was deeply impressed by the recent recall of "made in China" toys.She realized that many toy manufacturers have been providing the best OEM business for meager profit,which in return leads to lack of R&D.As a result,there is no technological innovation or industry upgrading.PP Bear decided to change this.With the help of local electronic technologies,PP Bear develops digital intelligentized toys,thus realizing the shift from "made in China" to "created in China".It became a big success.Hu Lantian has applied for international patent protection for PP Bear.She even extends PP Bear to intellectual property right protection.Currently,the PP Bear trademark has covered children’s toys,garments,food,stationery,cases and bags,animations,etc.The combination of toy industry and cultural industry has injected vitality into traditional manufacturing industry.PP Bear is rated as the first toy manufacturer with the capability of "independent innovation" by the Ministry of Publicity of Central Committee of the CPC,and becomes a successful example as Huawei,TZE and Tencent in Shenzhen.