| 航空运输销售代理“柠檬市场”成因及治理 |
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| 引用本文： | 李玲.航空运输销售代理“柠檬市场”成因及治理[J].中国市场,2007(41):32-33. |
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| 作者姓名： | 李玲 |
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| 作者单位： | 西安科技大学管理学院 |
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| 摘 要： | 本文对于航空运输销售代理业发展过程中所存在的"柠檬市场"现象,进行了较为全面的描述。并从经济学角度,对这一现象的成因进行了分析。最后利用"信号发送理论"提出了治理这一现象的建议。
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| 关 键 词： | 航空运输 销售代理 柠檬市场 信息不对称 |
| 文章编号： | 1005-6432(2007)41-0032-02 |
The Cause of "Lemon Market" in Air Transport Sale and Deputy Business and the Corresponding Solution |
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| Li ling.The Cause of "Lemon Market" in Air Transport Sale and Deputy Business and the Corresponding Solution[J].China Market,2007(41):32-33. |
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| Authors: | Li ling |
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| Abstract: | This paper gives a full account of Lemon Market, a phenomenon that exists in the development of air transportation sale and deputy business. From an economic point of view, it analyses the cause of this phenomenon and based on signal sending theory, gives advice on the solution to it. |
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| Keywords: | air transport sale and deputy lemon market information asymmetry |
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