| 电子商务环境下客户价值评价模型研究 |
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| 引用本文： | 刘明珍,王锐.电子商务环境下客户价值评价模型研究[J].中国市场,2008(41). |
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| 作者姓名： | 刘明珍 王锐 |
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| 作者单位： | 1. 湖南人文科技学院
2. 赣南师范学院商学院 |
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| 摘 要： | 本文分析了在电子商务环境下对客户价值进行评价的必要性,在传统的客户价值评价指标的基础之上结合电子商务的特点提出了电子商务环境下的客户价值评价指标,并且结合层次分析法,构建出电子商务环境下的客户价值评价模型。
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| 关 键 词： | 电子商务 层次分析法 评价指标 |
Customer Value Assessment Model Based on E-business |
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| Liu Mingzhen,Wang Rui.Customer Value Assessment Model Based on E-business[J].China Market,2008(41). |
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| Authors: | Liu Mingzhen Wang Rui |
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| Institution: | Liu Mingzhen1 Wang Rui2 (1.Hunan Institute of Humanities Science , Technology,2.Southern Jiangxi Normal University Business School) |
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| Abstract: | This paper analyzes customer value which is accessed under the environment of electronic business, and presents the customer value evaluation index under the environment of electronic business, which is based on customer value in the evaluation of the traditional indicators and the characteristics of the e-business environment, and with AHP building the E-business environment customer value assessment model. |
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| Keywords: | e-business AHP evaluation index |
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