| 物流企业顾客满意度研究 |
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| 引用本文： | 胡勇军.物流企业顾客满意度研究[J].中国市场,2008(36):20-21. |
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| 作者姓名： | 胡勇军 |
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| 作者单位： | 广州航海高等专科学校港航系 |
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| 摘 要： | 顾客只有对企业的产品或服务满意了,才有可能重复购买企业的产品或服务,成为企业的忠实顾客,因而提高顾客满意度已经成为企业竞争的焦点,本文在研究顾客满意度模型的基础上,提出了物流企业提高顾客满意度的策略和措施。
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| 关 键 词： | 物流 顾客满意度 顾客价值 |
The Customer Satisfaction Study of Logistics Enterprise |
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| Hu Yongjun.The Customer Satisfaction Study of Logistics Enterprise[J].China Market,2008(36):20-21. |
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| Authors: | Hu Yongjun |
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| Institution: | Hu Yongjun (Port , Maritime Management,Guangzhou Maritime College) |
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| Abstract: | Only customers satifactoring with the product or service,they will be possible to become the loyal customers, thereby customer satisfaction has become the competitive focus of businesses,on the basis of the model of customer satisfaction,this paper proposed logistics enterprises to improve customer satisfaction strategies and measures. |
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| Keywords: | logistics customer satisfaction customer value |
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