Financial Communications and the Contested Take-over Bid, 1958–1982

This study investigates the, changing audience for financial communications and the implications for financial communicators. On the basis of 12 case studies it examines the channels of communication, including offer and defence documents, the role of the press, financial public relations and advertising. The results suggest that the press and financial public relations have a significant role to play but that the price or value of the offer remains the key factor which determines the final outcome in a contested take-over bid.