| 浅析博客营销——基于SWOT理论 |
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| 引用本文： | 冯转.浅析博客营销——基于SWOT理论[J].北方经贸,2007(8):101-102. |
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| 作者姓名： | 冯转 |
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| 作者单位： | 新疆财经学院,新疆,乌鲁木齐,830012 |
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| 摘 要： | 博客营销自产生以来,以零成本、零技术、零编辑和零形式等巨大优势,迅速成为网络营销队伍中不可或缺的力量。文章以SWOT为理论工具,从四个角度对博客营销进行解析,探索它取得成功的原因。
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| 关 键 词： | 博客 博客营销 SWOT |
| 文章编号： | 1005-913X（2007）08-0101-02 |
| 收稿时间： | 2007-06-13 |
| 修稿时间： | 2007-06-13 |
Analysis of Blog Marketing——Based on SWTO Analysis Law |
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| FENG Zhuan.Analysis of Blog Marketing——Based on SWTO Analysis Law[J].Northern Economy and Trade,2007(8):101-102. |
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| Authors: | FENG Zhuan |
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| Institution: | Xinjiang Institute of Finance and Economics Urumqi xinjiang 830012 |
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| Abstract: | With no cost, no technology, no edition, no form and so on,bolg marketing has been an important part of intemet marketing rapidly.This paper has analyzed bolg marketing from four angles and explored the reason of its succession with SWTO analysis law. |
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| Keywords: | Blot Blog Markting SWTO |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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