| 丽水市莲都区农家乐营销分析及对策 |
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| 引用本文： | 王凯.丽水市莲都区农家乐营销分析及对策[J].北方经贸,2011(6):147-149. |
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| 作者姓名： | 王凯 |
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| 作者单位： | 丽水广播电视大学,浙江丽水,323000 |
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| 摘 要： | 随着丽水市莲都区农家乐高速发展，农家乐经营中存在的各种问题也逐渐显现。其中，与农家乐经营最为直接的农家乐营销问题显得尤为突出。解决莲都区农家乐营销中的问题，要补充农家乐营销知识，构建农家乐营销模式，构建农家乐营销信息平台。
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| 关 键 词： | 农家乐 营销 营销对策 |
Analysis and Strategy of the Farm Entertainment Marketing on Lishui City Liandu District |
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| WANG Kai.Analysis and Strategy of the Farm Entertainment Marketing on Lishui City Liandu District[J].Northern Economy and Trade,2011(6):147-149. |
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| Authors: | WANG Kai |
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| Institution: | WANG Kai(Lishui Radio and Television University,Lishui Zhejiang 323000) |
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| Abstract: | Lishui City Liandu farm entertainment has been developed with high-speed.The various problems in the business have gradually emerged.Among them,the marketing problem is particularly the most obvious.The paper tries to analyze liandu farm entertainment from four aspects,and then,analyzes the main problems existing in the farm entertainment,and finds the strategy at last. |
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| Keywords: | farm entertainment marketing status analysis marketing strategy |
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