| 第三方B2B电子商务平台定价研究——基于双边市场理论 |
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| 引用本文： | 龚亮.第三方B2B电子商务平台定价研究——基于双边市场理论[J].北方经贸,2008(8). |
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| 作者姓名： | 龚亮 |
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| 作者单位： | 安徽财经大学研究生部,安徽,蚌埠,233041 |
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| 摘 要： | 利用双边市场理论对完全垄断下的第三方B2B电子商务平台进行建模,得出了平台利润最大化条件下的定价策略。平台对买方和供给方收取的注册费是受到任意一方各种参数影响的。
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| 关 键 词： | 第三方B2B电子商务 双边市场 网络外部性 |
Study on pricing of third party B2B e-commerce platform from the perspective of two sided markets |
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| Gong Liang.Study on pricing of third party B2B e-commerce platform from the perspective of two sided markets[J].Northern Economy and Trade,2008(8). |
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| Authors: | Gong Liang |
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| Abstract: | This article account for third party B2B e-commerce platform is a two sided markets firstly.From the perspective of the two-sided markets theory,this article models a monopolistic third party B2B e-commerce platform to illustrate pricing strategy of platform which maximizes profits.On this foundation,we analyze the influences of some factors which including network externalities,information value,switching cost on pricing. |
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| Keywords: | third party B2B e-commerce two-sided markets network externalities |
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