Retail pricing and clearance sales: the multiple product case

This paper deals with the phenomenon of clearance sales of fashion type goods which have an intertemporal aspect similar to durable goods. Using the Van Praag and Bode (1992) model, the case of clearance sales in a store selling more than one commodity is analyzed. Conditions and rules of thumb are shown in which it is optimal to increase the price of one product while decreasing the price of another. A linear demand model and a numerical example are presented, showing that the price of one product decreases while the price of the other product may increase or decrease in different periods.