| 我国非处方药（OTC）流通渠道模式研究 |
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| 引用本文： | 李先国,杨洋.我国非处方药（OTC）流通渠道模式研究[J].财经论丛,2007(3):86-91. |
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| 作者姓名： | 李先国 杨洋 |
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| 作者单位： | 中国人民大学商学院,北京,100872 |
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| 摘 要： | 目前,我国OTC药品年销售额已超过400亿元人民币,年平均增长速度超过20%,成为世界上增长最快的市场。与此同时,各种体制的医药商业公司蓬勃发展起来;许多制药企业成立了自己的销售公司;外资药店攻城掠地;其他行业巨头大举入侵,使得OTC市场的流通渠道经历着前所未有的巨变。本文在分析OTC流通渠道模式的基础上,针对OTC厂商提出一些渠道建议。
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| 关 键 词： | 非处方药 流通渠道模式 药品流通 |
| 文章编号： | 1004-4892（2007）03-0086-06 |
| 修稿时间： | 2007-02-27 |
Study on China's OTC Distribution Patterns |
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| LI Xian-guo,YANG Yang.Study on China''''s OTC Distribution Patterns[J].Collected Essays On Finance and Economics,2007(3):86-91. |
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| Authors: | LI Xian-guo YANG Yang |
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| Institution: | School of Business, Remnin University of China, Beijing 100872, China |
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| Abstract: | The sales of OTC domestic market exceeded 40 billion RMB with 20% average annual growth,making China the fastest growing OTC market.Also,various medical companies have come into existence;many medical factories have started their own distribution companies.Foreign medical companies and some national magnates from other industries have joined in China's OTC market.China's OTC distribution experiences great changes.The paper puts forward some distribution proposals based on analysis of China's OTC distribution patterns. |
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| Keywords: | OTC distribution patterns medical distribution |
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