连锁企业规模扩张的理论思考

连锁商业是一种规模经济较为明显的商业组织形式。连锁企业在发展中普遍具有规模扩张的本能，通过规模扩张来实现规模经济效益。但是，我国连锁企业的规模的扩张存在一些问题，尤其是某些基本概念混淆不清，这造成了实践中的许多偏差。因此，本文通过对连锁企业规模扩张进行理论梳理，重新界定连锁企业的规模扩张，分析探索其内在规律，以便提供对我国连锁企业规模扩张的有益启示。

Theoretical Thoughts on Scale Expansion of Chain Enterprise

The chain business is an organizational form with remarkable economies of scale. In order to gain scale economy , chain stores always seize each and every chance to expand themselves. But there still exist some problems in this process, in particular some confusing basic conceptions tends to lead to mistakes in practice. This paper is to make clear appropriate definitions of related concepts in chain business theories and especially to redefine the conception of expansion of chain stores, thus to explore the internal mechanism of their expansion.