| 零售商价格折扣策略下的易腐产品报童模型研究 |
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| 引用本文： | 叶勇,张友华,李绍稳.零售商价格折扣策略下的易腐产品报童模型研究[J].兰州商学院学报,2011,27(2):31-35. |
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| 作者姓名： | 叶勇 张友华 李绍稳 |
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| 作者单位： | 安徽农业大学信息与计算机学院,安徽合肥,230000 |
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| 基金项目： | 教育部人文社会科学研究一般项目 |
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| 摘 要： | 古典报童模型没有考虑易腐产品短周期的销售特点,基于价格折扣和销售时间限定因素该文研究了两级供应链中如何最大化零售商期望利润的问题。模型假设需求函数满足均匀分布,并引入需求价格弹性计算折扣下的订货量变化,利用迭代法求解最优折扣数量下零售商的最佳订货量。最后通过数值运算进一步讨论了易腐产品的需求价格弹性的影响因素。
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| 关 键 词： | 价格折扣 易腐产品 报童模型 |
Newsboy Model for Easy-deteriorated Items under Retail Price Discounts Strategy |
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| YE Yong,ZHANG You-hua,LI Shao-wen.Newsboy Model for Easy-deteriorated Items under Retail Price Discounts Strategy[J].Journal of Lanzhou Commercial College,2011,27(2):31-35. |
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| Authors: | YE Yong ZHANG You-hua LI Shao-wen |
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| Institution: | YE Yong,ZHANG You-hua,LI Shao-wen(Department of Computer Sciences,Anhui Agricultural University,Hefei 230000,China) |
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| Abstract: | Classical newsboy model didn't take selling short cycle characteristics into consideration for easy-deteriorated items.It analyzed questions of retailer's maximize profits in the two-stage supply chain based on price discounts and the time limit.The model assumes the distribution function satisfing uniform distribution and adds the price elasticity of demand parameter to calculate the order amount's change.It uses iterative method to solving the best order quantity of the retailers and it takes numeric calc... |
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| Keywords: | price discounts easy-deteriorated items newsboy model |
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